A Compelling Need For Business Intelligence

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Being profitable and avoiding dangers to your bottom line requires accurate business intelligence. This is something lacking in many business decisions today, especially among small and medium-size businesses, but even among large businesses which actually should know better than to move forward with blinders on.

Recently, I made a decision to join a team at a company called ECON First to provide business intelligence. My expertise in the area of web presence overall, in all its aspects, and background in traditional marketing and marketing research, lent itself to this project. We worked on a joint project for one of my clients in which I utilized economic data from ECON First as a foundation for web analysis. The result was a compelling report which ultimately led to the business deciding against a costly program which looked good on the basis of web analysis alone, but not with the economic analysis as its foundation. But what follows is meant to raise your awareness of the need for business intelligence, and you don’t have to utilize the services of ECON First to develop your own business intelligence regimen or program. read more